Transforming travel in the Lake District National Park
What is it?
The Go Lakes Travel programme is a £6.9million initiative, funded by the Department of Transport, and being delivered in partnership by Cumbria County Council, the Lake District National Park Authority and Cumbria Tourism.
Between 2011 and 2015 it aims to generate a step-change in how visitors travel to and around the Central and Southern Lake District, enabling them to make greater use of sustainable modes of travel.
There are nine project strands within the programme covering a wide range of activity, including enhanced public transport services, cycle hire and improvements to routes, better information about travel options, comprehensive marketing and PR activity, and training for the tourism industry in the region.
A round up of activity so far
Download the latest Viewpoint article which gives a round up of developments so far and plans for the not-so-distant future.
Download our enewsletters to keep track of the project's progress. If you would like to recieve our e-newsletters please send your details to Claire Maclaine Claire.Maclaine@lakedistrict.gov.uk
Why should I get on board?
48% of visitors that stay in the Lake District would like to give up their car when they arrive. With your help we can give them what they want, whilst making sure they enjoy their stay and increase their spend in your local area. But best of all you will be helping to safeguard the future of our environment and the future of tourism in the Lakes.
How do I get on Board?
There are several aspects of the project that industry can get involved in. To discuss further details about any aspect of the programme please contact email@example.com
The GoLakes Travel Sustainable Travel Small Grants Fund
A fund dedicated to supporting transport projects which encourage visitors to use sustainable passenger transport when traveling around the south and central Lake District.
The Cycloan Scheme
Interested in expanding your business to include cycle hire? GoLakes Travel are making a very attractive offer.Find out more
“Welcome to Car Free Days” (part of the Welcome to Excellence suite of customer service courses) has been designed to help you find ways to not only improve your visitors’ experience, but also benefit your own businesses through the promotion of car free days out. It offers practical tools and skills that participants can use today and tomorrow including itinerary building and hints and tips for improving walkers and cyclists welcome.
Using the Branding
A brand with a strong, local identity has been developed for the project. This consists of a visitor focussed brand for use in consumer facing marketing materials and a corporate sign off to be used in conjunction with this. A set of brand guidelines have been developed to aid you in using these.
Free, Handy Journey Planner Tools and Marketing Tips
We have developed a marketing kit which is packed full of practical tools and tips to help you easily meet your guest's transport needs. You can request free tent cards and leaflets giving inspiration and advice, access our quirky little travel video to add to your website or download our web banners and confirmation email footer, to deliver travel information direct to your guests.
Download the ToolKit
A toolkit will be available to download shortly giving hints and tips on travel planning for your business.
As part of the project Nurture Lakeland will be extending their Fresh Air is Free work, offering aid developing personalised itineraries for businesses within the projetc area. For more details contact Sophie Cade Sophie@nurturelakeland.org
Free, easy to use itinerary templates
Nurture Lakeland offer a great Drive Less, See More DIY itinerary toolkit. There are free templates to download as well as help and advice on putting together your own itineraries. Download the toolkit