Sustainable Tourism
Why should I bother? ... It's good for business!
Sustainability is important for all tourism businesses, rural and urban. There has never been a better time to act for the benefit of your business and the "bottom line". There is clear evidence to show that businesses which reduce their environmental impacts "are more sustainable, profitable, valuable and competitive"; (Environment Agency). There are many low cost actions, outlined below, you can take to start. You will save money and improve your sustainability - it really is good for business.
Sustainable tourism is fundamental to the long-term competitiveness of the tourism industry and will ensure that it continues to make a positive contribution to the quality of the visitor experience and to the overall quality of life of the local community. The UN World Tourism Organisation defines sustainable tourism as:
"Tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future".
The objective is to retain the economic and social advantages of tourism development while reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. So it is more than just "being green".
Destination Management Organisations, including Cumbria Tourism and others play an important role in ensuring the continued appeal of tourism in England in a competitive global market place. But anyone involved in tourism - those making policy, those delivering it, and those making a living and benefiting from it - has a role in ensuring tourism is sustainable.
Getting Started,
Low Cost Actions
Resource efficiency will bring increased profit for your tourism businesses - particularly in terms of reduced utility and water bills. You could save:
• 75% saving on light bills by installing energy efficient light bulbs
• 20% flushed fresh water by placing a 1 litre water hippo in a standard toilet cistern
• 33% energy by keeping doors and windows closed when heating systems are being used
• 50% water use per guest through good housekeeping measures
For more low-cost, money-saving actions download Sustainable Business Actions
Advice is also available from Environment Connect to improve your energy and resource efficiency; just visit the website or give them a call. They will advise you on the best route for your business. Environment Connect is the Northwest's leading resource efficiency advice line with a dedicated support team.
For free help and support call Environment Connect on 0800 032 0222
"There is clear evidence that businesses which reduce their environmental impacts are more sustainable, profitable, valuable and competitive" (Environment Agency)
"There are good business reasons for demonstrating environmental commitment, including new market opportunities, lower running costs and enhanced image"
"Tourism businesses are facing unprecedented pressures - volatile energy prices, rising waste costs, tighter environmental regulations and growing consumer demands for greener products and services, however help is available"
One of the many sustainable ways to travel in the county
"Cumbria Tourism, along with 48 other local organisations, has formally pledged to play its part in cutting carbon emissions by 25% by 2014"
