Marketing resources
Cumbria Tourism offers a range of services exclusive to members. Our members consist of tourism businesses of all types and sizes, from a brand new guesthouse to long established, family-run attractions. We can all use a little help from time to time and we're here to help you get the best out of your association with us.
Take a look at some of our marketing resources below. If you'd like to know more, don't hesitate to contact us. If you'd like to advertise with Cumbria Tourism, take a look at our marketing opportunities
Brochure ordering service - you can order extra copies of our marketing brochures for display and use. Contacts for distribution to your business can be found here
Professional photography
Good photography is vital for any brochure, website or news story but professional quality can be expensive. We have an image library of thousands of images of the Lake District and Cumbria - and it's growing all the time. The images can be used by our members free of charge, subject to a credit to the photographer.
To register, simply visit www.cumbriaphoto.co.uk or contact Natalie Swaby on 01539 822222 or nswaby@cumbriatourism.org
Destination Management System
The Destination Management System, or DMS, is an advanced and fully integrated database designed specifically for tourism. The DMS has seen huge investment over recent years and now delivers a range of vital services for Cumbria Tourism and its members.
If you're a Cumbria Tourism member with an entry on Golakes.co.uk, you'll have a unique ID for the DMS business interface, Guestlink. Guestlink gives you control of your tariff and availability information as well as provide availability and online booking. The DMS can also host photography and video and enable and enables you to enter events information specific to your establishment*.
As well as Golakes.co.uk, DMS and Guestlink information feeds through to a variety of other platforms like Cumbria Tourist Information Centres, photographs and provide special offers and DMS content feeds through
* Availability of DMS/Guestlink facilities depends on your Golakes.co.uk entry level. more information on the DMS
Marketing advice
Whether you're a new hotelier or a veteran of the trade, we all need a little help from time to time. We offer specialist advice and support on how to make the most of your business in today's competitive industry.
Cumbria Tourism's team of Industry Liaison Executives (ILEs) offer free support and advice. If you'd like to arrange a visit with an ILE, call 01539 822222. further information in ILEs
Customer Profiling
Want to know more about your customers? Who they are, where they live, what they do for a living, how much spare cash they have, and what marketing methods best appeal to them? Using just the postcodes from your existing customer database, Cumbria Tourism can create a detailed profile of your current customers
Even if you don't have a customer database, we can help you improve your marketing campaigns by finding 'hotspots' of potential customers for advertising campaigns or leaflet drops. We can provide you with targeted mailing lists for direct mail campaigns, tailored to suit your product and your market.
further information on Customer Profiling
What does it cost?
Our rates are very competitive and members of Cumbria Tourism receive a 20% discount. Prices start at just £160 (£128 for CT members) for 1,000 names and addresses of new leads. Customer profiling starts at £300 (£240 for CT members). If you would like the full price list please view our Customer Profiling order form
Next Steps: speak to Cumbria Tourism's research department who will be happy to discuss your individual requirements.
Call Nick Truch on 01539 825002 or email ntruch@cumbriatourism.org to arrange a site visit and one-to-one consultation.
Sense of Place
Sense of Place (SoP) is a campaign designed to provide the visitor with interesting information about Cumbria and the Lake District, through the golakes website (and occasionally in printed format also). The visitor can also use this information to compile their own travel itineraries.
Each SoP goes into great depth on the chosen location and includes: history (how that place became what it is today), heritage (including heritage tourism products), arts & culture (including arts & cultural tourism businesses), natural environment (views, natural reserves, natural features, woodland, flora & fauna), oddities (interesting and quirky facts), activities (walks, bike rides, activity providers), events, transport details (including access by public transport), local facilities (public toilets, parking, post offices etc) and further information (TICs, websites etc).
Members are encouraged to use this information for their own marketing materials. If you send out regular emails to your customer database or are looking to include further information on your website or in your printed literature, then the Sense of Place content is a great place to start. It might even provide you with ideas for a new campaign. view Sense of Place content
