Marketing Opportunities
Whether you're an accommodation provider, attraction, restaurant, retailer or service provider there is a Cumbria Tourism campaign that can connect you with your customers. We work hard to provide affordable and effective marketing opportunities to members and non-members (subject to a non-member supplement).
Holiday Guide
The Lake District, Cumbria Holiday Guide is the most comprehensive tourism brochure in the county. It features inspiring editorial and listings for around 600 accommodation providers, attractions and service providers.
At a glance...
- 200,000 distributed nationwide
- 39% of Holiday Guide readers visit the county
- Comprehensive media campaign
- Price freeze (again) - 2011 advertising at 2008 prices
- Prices start from £349 +VAT for accommodation providers
- Prices start from £53 +VAT for attractions, shops, food and drink outlets etc
- Interest free Direct Debit instalments
Sign up online here to the 2011 Holiday Guide
Best of Lakeland - Attractions leaflet
Best of Lakeland is an attractions only leaflet, showcasing over 65 attractions and things to do in Cumbria and the Lake District. The leaflet is used outside of the county as a fulfilment piece to support the national media campaign and as a ‘Days out' Leaflet for those already in county.
A total of 420,000 copies are produced, 55,000 of which are produced in five foreign languages - Chinese, French, German, Japanese and Spanish. Distribution channels include tourist information centres and information points in Cumbria, North Lancashire and Yorkshire; gateway sites including northwest airports, ferry terminals, train and bus stations; motorway service stations accommodation providers and onboard DFDS seaways ferry services. In addition, the leaflet is supported by a variety of marketing activity both on and offline and copies are included within Cumbria Tourism's pre-visit packs sent to visitors who book accommodation online through Golakes.
For information contact Natalie Swaby on 01539 822222 or nswaby@cumbriatourism.org
The Taste District - Food and drink campaign
Great food, traditional fare and passionate producers are as distinctly Cumbrian as lakes and mountains. Good food is a reason to visit in itself and the Taste District is a fully integrated marketing campaign.
The 2010 Taste District campaign introduced a new pocket map format and increased the print run to 100,000 (from 30,000 in 2009). We also introduced a quarterly Taste District eMagazine with food and drink articles and features and special offers from Taste District advertisers.
Prices for 2011 to be confirmed. For more information contact Ian Hawkins on 01539 822222 or ihawkins@cumbriatourism.org
Events
Events are a great way to encourage people to visit the Lake District and Cumbria.
Online events listing: Advertise your event free of charge!
Cumbria Tourism offer free listings to organisers staging events and festivals in Cumbria on golakes.co.uk. Simply provide us with the required DMS form and get your event listed on Golakes to reach a potential 4.1 million users!
Should you wish to benefit from this fantastic opportunity contact Jude Walsh at jwalsh@cumbriatourism.org
Please note: To ensure that our visitors find quality information on Cumbrian products in the ‘what's on' section of Golakes, we have set some simple House Rules, in order to enhance the overall appearance of the site and the visitor information Cumbria Tourism provides.
Caravan, Camping and Holiday Homes campaign
Promotion
Get involved in Cumbria Tourism's unique, effective promotional opportunities. As a member you will receive discount from advertising on the website and appearing in our printed guides.
- Free specialist tourism and marketing advice from our dedicated team.
- Targeted digital marketing campaign - 'Pitch It'
- Dedicated E-brochure
- 2 x targeted enewsletters
- Advertising opportunities in the Holiday Guide (Cumbria Tourism's flagship organisation)
- Use of modern digital initiatives, including Facebook advertising, Search Engine optimisation and
- User Generated Content
- Change the website to www.golakes.co.uk/pitchit
For further information please contact Natalie Swaby on 01539 825061 or email nswaby@cumbriatourism.org
Customer relationship management (CRM)
We have thousands of people on our database and they've all agreed to receive information about Cumbria and the Lake District. We keep them up to date with events, news, special offers and themed e-newsletters.
Whether you take a special offer in a generic e-newsletter or something more targeted in a themed e-newsletter, our CRM provides a platforms to reach thousands of our contacts. What's more you can track your advert and know exactly what response you get for your money.
2010 member rates below
- Standard £45 +VAT
- Premium £75 +VAT
For more information on CRM contact Gemma Oxley on 01539 822222 or goxley@cumbriatourism.org
View the e-newsletter schedule for the remainder of 2010
Media Campaign
The Holiday Guide, golakes.co.uk website and the destination as a whole are all supported and promoted through a national multi-media campaign worth approx. £100,000.
Our advertising campaign evolves with the market and uses leading-edge technology and innovative channels alongside tried-and-tested media. Activity throughout 2009 included insert activity in national titles (Daily Telegraph, Guardian and Mail on Sunday), geo-targeted PPC (pay per click) campaigns through Google and more traditional lead generation activity (including brochure panels in Take a Break in the UK, Planning a UK Holiday, Holiday Guide Finder and Where to Go in Britain).
Every year this media activity generates approx. 100,000 requests for the Holiday Guide and drives substantial traffic to the golakes website where visitors make £2.9 million worth online bookings every year. Moreover, it is a vehicle to raise awareness and profile of the destination, positioning it as England's number one rural tourism destination.
