Marketing Opportunities
Whether you're an accommodation provider, attraction, restaurant, retailer or service provider there is a Cumbria Tourism campaign that can connect you with your customers. We work hard to provide affordable and effective marketing opportunities to members.
Holiday Guide
The Lake District, Cumbria Holiday Guide is the most comprehensive tourism brochure in the county. It features inspiring editorial and listings for around 400 accommodation providers, attractions and service providers.
At a glance...
- 150,000 distributed nationwide
- One in four of our Holiday Guide readers visit the county
- Accommodation advert prices start at £299 + VAT
- Non-accommodation costs start from as little as £50 + VAT
View the 2013 holiday guide online.
Attractions Guide
The Cumbria Tourism Attractions leaflet showcases over 65 attractions and things to do in Cumbria and the Lake District. The leaflet is used outside of the county as a fulfillment piece to support the national media campaign and as a ‘Days out' Leaflet for those already in county.
A total of 420,000 copies are produced, 26,000 of which are produced in five foreign languages - Chinese, French, German, Japanese and Spanish. Distribution channels include tourist information centres and information points in Cumbria, Manchester, Cheshire, Merseyside, Lancashire, Yorkshire and the North East; retail sites, petrol stations, airports (Liverpool John Lennon, Newcastle, Blackpool, Manchester); ferry terminals; 8 motorway service stations; key shows such as the Great Days out Fair and accommodation providers. In addition, the leaflet is supported by a variety of CT marketing activity.
To advertise in the 2014 guide contact Sue Clarke on 01539 825018 or email sclarke@cumbriatourism.org Please note spaces are limited and booked on a first come first served basis.
Food & Drink Guide
Did you know, food tourism is the largest growing sector in the visitor market and is responsible for £429m coming into the local economy?
It is not surprising as Cumbria has a quality offering for all, from the discerning foodie to the touring family, romantic meals for two, to a tour round one of our excellent breweries.
Cumbria Tourism has produced a guide for 2013 to showcase what this wonderful county has offer to its food tourists.
“Food & Drink” will follow the tried and tested format of the official attractions guide, with over 60 advertisers giving the visitor a good cross section of quality food businesses across the county. From dog friendly pubs, quality cafes to beautiful dining in some of the UK's best restaurants this will be the ultimate food guide for the Cumbrian visitor.
100,000 copies are being distributed across the county in high footfall tourists sites, hotels, B&Bs, bus and railway stations and key route motorway service stations.
Bookings are now closed for 2013, however for more information in the guide, please contact Sue on 01539 825018 or email sclarke@cumbriatourism.org
Events
Events are a great way to encourage people to visit the Lake District and Cumbria.
Online events listing: Advertise your event free of charge!
Cumbria Tourism offer free listings to organisers staging events and festivals in Cumbria on www.golakes.co.uk. Simply provide us with the required database form and get your event listed on Golakes to reach a potential 5 million users!
Should you wish to benefit from this fantastic opportunity contact Joy Dunlop at jdunlop@cumbriatourism.org
Please note: To ensure that our visitors find quality information on Cumbrian products in the ‘what's on' section of Golakes, we have set some simple House Rules, in order to enhance the overall appearance of the site and the visitor information Cumbria Tourism provides.
E-newsletters
We have thousands of people on our database and they've all agreed to receive information about Cumbria and the Lake District. We keep them up to date with events, news, special offers and themed e-newsletters.
Whether you take a special offer in a generic e-newsletter or something more targeted in a themed e-newsletter, a platforms to reach thousands of our contacts. What's more you can track your advert and know exactly what response you get for your money.
For full details of our e-newsletter advertising options visit www.cumbriatourism.org/enews
For more information on E-newsletters contact the web team on 01539 822222 or website@cumbriatourism.org.
Campaign sponsorship/partnership opportunities
Cumbria Tourism's marketing campaigns provides a strong sponsorship platform and we welcome associated brands of the Lake District, Cumbria to get in touch.
Cumbria Tourism has worked with brands including Princes Ltd (Aqua Pura), Lake District National Park, Sprayways, Jennings, Lakeland Ltd, The National Trust and The Camping and Caravanning Club, VisitBritain, VisitEngland and more. Please do not hesitate to get in touch if you are interested in working with Cumbria Tourism.
Contact our Marketing team on 01539 822222 or email info@cumbriatourism.org
Partnerships Marketing for Cumbria Tourism
Cumbria Tourism works in partnership with both tourism and non-tourism partners on a range of activity including - online marketing, events promotion, sponsorship packages, consumer marketing campaigns, competitions, product launches and more.
The Marketing team would be delighted to hear from any potential marketing partners interested in exploring ways to work collaboratively.
