Marketing activities
Cumbria Tourism promotes the Lake District and Cumbria locally, regionally, nationally and internationally. With such a wide potential audience, we co-ordinate targeted marketing activity to achieve specific aims and objectives.
The themes and activities below list some of our marketing activities. If you'd like to find out more or get involved, feel free to contact us. If you'd like to advertise with Cumbria Tourism, take a look at our marketing opportunities
Adventure Capital
Adventure Capital (Adcap) is a major campaign to promote and develop Cumbria's outdoor activity infrastructure. There are a variety of advertising opportunities via the web, print, e-marketing, exhibitions and the national media. We also run the Recognised Outdoor Activity Member accreditation scheme, ROAM. more information on AdCap
Contact Andrea Runkee on 01539 822222 or arunkee@cumbriatourism.org for more details.
Culture Cumbria
The Lake District is a spectacular setting for cultural tourism and events provide exciting reasons to visit for new and existing markets. Culture Cumbria works with arts organisations to promote and develop the cultural offering in county and these provide excellent marketing opportunities. view latest highlights
For more information contact Sandra Wood on 01539 822222 or swood@cumbriatourism.org
Press and PR
The PR team work with national and international writers and journalists, as well as TV, radio and film crews. The team is always looking for support from members to help with newsworthy stories and events via press trips, newsletters and features for the media. news room
For more information contact Julie Darroch on 01539 822222 or jdarroch@cumbriatourism.org or pressoffice@cumbriatourism.org
International marketing
International visitors make up 9-10% of all visitors to Cumbria. We work with a variety of partner organisations to promote Cumbria and the Lake District in key overseas markets.
International visitors make up 9-10% of all visitors to Cumbria. We work with VisitBritain, VisitEngland, England's North Country and a variety of partner organisations to promote Cumbria and the Lake District in key overseas markets.
VisitBritain Marketing and 2012 Games Global Strategy 2010-2013
View current VisitBritain marketing opportunities
We also support two Cumbria-based consortia that target the Japanese and US markets. These groups offer a variety of opportunities and have their own websites - www.kosuichihou.com and www.englandslakecountry.com
For more information contact Louise McDonald on 01539 822222 or lmcdonald@cumbriatourism.org
Customer relationship management (CRM)
We pro-actively collect contact details of people who've asked for information about the Lake District and Cumbria. Wherever possible we ask what information they'd like to receive and provide regular updates according to their interests.
We use email and printed newsletters and include events information, special offers and unique advertising opportunities. details on CRM activity
For more information on CRM contact Gemma Oxley on 01539 822222 or goxley@cumbriatourism.org
Travel trade/groups
Cumbria's spectacular landscape is perfect for domestic and international touring groups. Our roads can present some unique challenges but there are lots of attractions, activities and accommodation-providers keen to welcome coaches to the county.
We help group organisers, coach and tour operators and members of the travel trade get the best out of the destination. Marketing activity includes database development, attendance at key trade shows and direct mail via our seasonal newsletter ‘Signpost'.
For more information on domestic group travel contact Ian Hawkins on ihawkins@cumbriatourism.org For International group travel, contact Sally Coyle on scoyle@cumbriatourism.org
