• Marketing Introduction
• Domestic Marketing
• International Marketing
• B2B Marketing
• Cumbria Photo
• Destination Management
• Booking Line
• Online Marketing
• Golakes Algorithm
• Destination Branding
• AdCap/Outdoors Marketing
• Direct Mail
• Approved Premises
• Great Days Out Fair 2009
• Growth Marketing Strategy

Marketing Cumbria - The Lake District

Cumbria Tourism marketing department comprises three teams of tourism professionals: PR, Marketing and E-Tourism. Together we offer a wide range of innovative and effective marketing opportunities that are available to all Cumbria Tourism members.

These marketing activities combine to form an integrated multi-media campaign for Cumbria - The Lake District, worth £1.6m. We target potential visitors via a sophisticated targeted media campaign that has been continuously developed and refined to ensure that we achieve the highest response rates and Return on Investment as possible. In 2008, our printed version of the 2007 Holiday Guide alone will reach 250k targeted households - previous campaigns have shown that 32% result in an accommodation booking, in addition to those who use the guide to inform them for their day visit to the county. 

Our campaigns are grouped under three main titles, domestic marketing, international marketing and B2B marketing. 

Monthly marketing updates are sent to our members to give them an overiew of current activity and initiatives they can become involved with. The last few most recent enewsletters can be viewed below:- 

May
June