Culture remains as one of the three key themes for Cumbria Tourism. As well as integrating culture into all the marketing that we do, the culture campaign includes sector support and cluster development work for the Cultural Tourism Working Group, Modern Histories steering group, Historic Houses and Gardens Group, Forestry Commission, Cultural Olympiad programme Lakes Alive, AND Festival and Key events and festivals.

The other main area of work will be managing Sense of Place: The Marketing Sense of Place project's is a RDPE funded campaign the duration of which will be two years from April 2011. Its strategic vision is to engender within visitors a sense of discovery of, a greater understanding of and a stronger emotional link to, the county's rich and deep heritage, culture and tradition, set against our spectacular landscape, through the communication of the county's character and distinctiveness at a local level. The project will both celebrate the county's uniqueness and challenge and refresh visitors' perceptions of the destination.

Illuminating Hadrian's Wall

A flagship event of British Tourism Week was Illuminating Hadrian's Wall - 25,000 people turned out to witness the lights along the 84-mile long wall path

Grizedale Forest

Perfect for all the family, Grizedale Forest is home to more than 60 outdoor sculptures

Lakes Alive

A season of world-class performance and arts events in the spectacular landscapes of Cumbria, the Lake District

Classical Music

There's a whole new meaning to ‘the hills are alive...' with Lake District Summer Music

C-Art, Eden Arts

C-Art Open Studios takes place across Cumbria each year in October.

Get Involved

The marketing projects listed all need rich and diverse content, so let us know of your nationally newsworthy stories, whether you are setting up a new venture or are well established in the art world, information about your one off event or annual events and festivals too.

Contact Details

Sandra Wood, Cultural Tourism Project Manager, swood@cumbriatourism.org, 01539 825006

The Cultural Tourism Project Manager Post at Cumbria Tourism is supported by Arts Council, England.