Destination Branding

Marketing is at the core of Cumbria Tourism's work and therefore, it is a fundamental business imperative that the organisation communicates clearly at all times. It is also crucial that all our partners, associates and members feel included and empowered to use the brand system freely.

The organisation's corporate identity was also re-engineered and together with the consumer facing brand the communication system is complete.

The guidelines are for your instruction and use, they include a full graphic system for implementation. The consumer facing brand was developed to operate at a number of levels, including thematic campaigns and sub-regional areas with Cumbria.

The guidelines have been generated to facilitate simple and concise implementation in all areas of the required marketing initiatives. read guidelines