Making the Dream a Reality - The Tourism Strategy for Cumbria 2008-2018
Cumbria attracts both visitors and those who want to settle here and run businesses. Our environment, our culture and our way of life are fundamental to the success of tourism and the well-being of the people who live here. That is why we need a tourism strategy. A strategy that will guide the development of tourism both for our economic success but which will also be in sympathy with what makes Cumbria special.
The document available below has been the subject of extensive partner discussion and wider public consultation - it looks at the big picture outlining what we want for tourism in Cumbria and how we can realise that over the next decade.
Making the Dream a Reality - Strategy Document
The detailed analysis and rationale, with all the relevant data can be found in a separate Issues Paper entitled "A Realistic Dream".