
Cumbria Tourism's Vision
To be the UK's leading Tourist Board by exceeding the expectations of visitors and businesses
Our Mission:
To create a world class visitor experience through:
- Effective Marketing
- Proactive Sustainable Tourism Development
- Relevant Industry Services
Our Economic, Environmental and Social Responsibility Policy Statement
At Cumbria Tourism we are committed to working in a sustainable way and are undertaking the following actions in order to achieve this
- We seek to grow Cumbria's visitor economy in a sustainable and responsible manner
- We comply with the requirement of environmental legislation and approved codes of practice
- We continuously seek to improve our economic, environmental and social performance
- We reduce pollution, emissions and waste
- We reduce the use of energy and water
- We raise awareness, encourage participation and train employees in sustainable business practices
- We expect similar environmental standards from all our suppliers and contractors
- We encourage customers to use products and services in an environmentally sensitive way
- We liaise with the local community
- We continue to monitor our risks associated with social and environmental issues so as tominimise these
- We have joined the Green Tourism Business Scheme as an indicator of our sustainable practices
As a visitor to Cumbria Tourism, we would ask you to respect this policy and to, wherever possible, assist us in our endeavour to act responsibly in these matters.




