Destination Branding
About Cumbria Tourism
In recent years, Cumbria Tourism has played a major role in rebuilding the visitor economy after Foot and Mouth and has been instrumental in growing visitor numbers to over 16 million per annum. Cumbria Tourism will continue this excellent work and will remain at the heart of our visitor economy as the passionate voice of tourism representing businesses, visitors and partner organisations.
Our mission is to create a world class visitor experience. We aim to achieve this working with a set of shared values to deliver:
- effective marketing
- proactive sustainable tourism development
- relevant industry services
Cumbria Tourism aspires to be excellent in all aspects of our Tourist Board and Destination Management remit. Achieving, maintaining and improving on our 'excellence ambition' is not an easy task but one which all staff at CT are totally committed to and determined to progress. The partnership that is CT goes from strength to strength, we now have membership which represents over 3,300 visitor dependent businesses, in turn these businesses represent over 20,000 people, therefore reaching most people employed in some aspect or other of tourism in Cumbria.
Also in partnership on our Executive Board are valued representatives from Cumbria County Council, the Lake District National Park Authority, the District Councils, the Northwest Development Agency, VisitBritain, Business Link and Committee member from our working groups, covering Marketing, Development and Industry Services together they report into the Executive Board; the input by private and public sector representatives is crucial and highly valued.
Our shared Tourism Strategy for Cumbria has a clear vision - to become Europe's Number One rural tourism destination. Again, no shortage of ambition here. We won't achieve such ambition without the input of the commercial sector and we recognise the need to improve considerably on many fronts. Please keep involved and please keep helping us become a truly world class visitor destination.
Ian Stephens, CEO, Cumbria Tourism
